Case Study:

Friel Construction – The Angel Croft Hotel

Sector:

» Residential

Work:

» Exterior still CGI

» Interior still CGI

Client:

» Friel Construction

http://www.friels.co.uk/

The Brief

White Crow Studios were delighted when we were commissioned to create marketing CGIs for the exciting new development at the former Angel Croft Hotel, Lichfield. Friel Construction have acquired the Angel Croft Hotel, Westgate House and Cottage and the surrounding land on Beacon Street, Lichfield. The aim for Friel is to develop the 3 acre site into luxury city centre living whilst harmonising with the Georgian architecture of the surrounding area.
For White Crow Studios it’s been a fantastic opportunity to work on luxury, characterful interiors and to bring back to life part of Lichfield’s heritage. White Crow Studios are also located in the historic medieval city of Lichfield, Staffordshire and are proud to be involved with this project.

The Solution

To create 2 exterior CGIs and 7 interior images for phase one of the development. When working on a development like this, it is important that the visuals accurately represent the bespoke detailing that has been retained from the original property. This project enabled us to create something a bit different from the normal features you’d find in an average new build property.
One of the standout features with this part of the development was the ornate staircase found in what was the hotel’s lobby. The lobby CGI provided a fantastic sales image that set the tone for the rest of the interior imagery. It was important that we recreated the Georgian detailing and brought out the full character of the property. The development’s large windows and high ceilings helped give our designers a great canvas to work with when populating the chosen roomsets.

The Result

In house Interior designer, Fiona Damiano comments:
“As a designer I was presented with the opportunity of creating an interior scheme that would work harmoniously with the original features of the grade II listed building.
The use of a pale colour palette, contemporary furniture and the existing large Georgian windows, create a light airy space, where contemporary interiors coexist in unison with the historical fabric of the building; a perfect union between past and present.”
We look forward to working on phase 2 of this development in the coming months. It’s always a pleasure to create visuals for character properties like this.
White Crow Studios are able to work with moodboads (if a design scheme has already been established) or one of our in house interiors designers can work with you to create a scheme.

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White Crow Studios Ltd

The Nest
7a Bore Street
Lichfield
Staffordshire
WS13 6LZ
United Kingdom
01543 258357

  • This field is for validation purposes and should be left unchanged.

White Crow Studios Ltd

The Nest
7a Bore Street
Lichfield
Staffordshire
WS13 6LZ
United Kingdom

01543 258357

  • This field is for validation purposes and should be left unchanged.

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