Case Study:

Solus Homes-The Mill

Sector:

» Residential

Work:

» Exterior still CGI

» Interior still CGI

Client:

» Solus Homes

www.solushomes.co.uk/morley-street-loughborough

The Brief

The Mill is a restoration of a Victorian hosiery mill creating 76, high quality, 1 and 2 bed apartments. In the early stages of the project, developer Solus Homes had concept designs created in Sketch Up. Whilst these illustrations conveyed the design scheme accurately, they lacked the realism and atmosphere required for the brochure and website imagery. White Crow Studios were approached to improve upon the existing concepts and work up full sales imagery in CGI.

The Solution

Designed with cool simplicity and bursting with character, each apartment features an eclectic mix of carefully crafted textures and materials stylishly mixing old with new. It was White Crow’s job to accurately reflect these materials and to create imagery sympathetic to the character of the original property.

The Result

Not all the images we create are for unbuilt properties. In this instance the original mill building dates back to 1889. By recreating the building (in CGI) in this way we were able to manipulate lighting and add character, which would have been difficult with traditional photography. The CGIs helped in bringing the property back to life ready for its new incarnation as a residential property.

Applications:

Website
Brochures

Advertising

White Crow Studios Ltd

The Nest
7a Bore Street
Lichfield
Staffordshire
WS13 6LZ
United Kingdom
01543 258357

  • This field is for validation purposes and should be left unchanged.

White Crow Studios Ltd

The Nest
7a Bore Street
Lichfield
Staffordshire
WS13 6LZ
United Kingdom

01543 258357

  • This field is for validation purposes and should be left unchanged.

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