Exterior CGI
Your development. Brought to life before the first brick is laid.
Exterior Property CGI | Residential & Commercial | Off-Plan Sales | Planning Applications | Digital & Print
If buyers can't see it, they can't fall in love with it. And if they can't fall in love with it, they won't reserve. That's the gap exterior CGI closes. We create photorealistic exterior visuals that let your sales team do their job - confidently, compellingly, and before a single wall goes up.
From street scenes and dusk renders to plot-specific housetype imagery, our in-house artists produce bespoke visuals that carry your development's character: the right light, the right landscaping, the right detail in every brick and roofline. Nothing generic. Nothing off-the-shelf.
What We Produce
We produce exterior CGI for the full property marketing lifecycle - from planning submissions where accuracy is non-negotiable, to launch-day assets that need to stop someone mid-scroll and make them pick up the phone.
Street scenes and development overviews. The establishing shots that orientate buyers, give them a feel for the neighbourhood and tell the story of the whole scheme.
Housetype CGIs. Plot-specific imagery for each housetype in your range, rendered to the exact materials, colours and proportions specified in your drawings.
Dusk and lifestyle renders. Because how a home looks at golden hour tells a buyer something a floor plan never will.
Planning application imagery. Accurate, compliant visuals that support your submission and help planners visualise proposals in context.
Photomontage. Blending CGI with real location photography where required - particularly useful for regeneration and infill sites.
Pair your exterior CGI with interior roomsets for a complete off-plan marketing suite. See our Interior CGI service →
Who We Work With
Our clients include Spitfire Homes, Cala Homes, Peveril Homes and more. We have worked with housebuilders ranging from ambitious regional independents to national volume builders - and we treat every brief with the same care.
What they have in common: they care about quality, they have real deadlines, and they need a studio they can trust to get it right without hand-holding. That's exactly what we're set up to deliver.
The White Crow Difference
We're an in-house team of specialist visualisation artists. Every piece of work is produced by people who know what a building is supposed to look like - not just what it looks like on screen. That distinction matters more than it sounds.
When your drawings have a detail that doesn't quite work structurally, we'll flag it before it becomes your problem. When your planning officer has specific preferences about how context is shown, we know how to respond. When you need a revision on a Thursday for a board presentation on Friday, you get a person, not a ticket.
We've been doing this since 2013. Relationships that started with a single development have grown into long-term partnerships. We think that says more about our work than any portfolio image.
Frequently Asked Questions
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Timelines vary depending on the complexity of the scheme and the number of views required. For a typical housetype CGI commission, we’d expect to have initial renders with you for review within 2-3 weeks of receiving your drawings and brief. We’ll always be upfront about lead times from the outset.
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Architectural drawings (CAD, .DWG or PDF files), your specification - materials, landscaping - and a brief that tells us how the images will be used. The more context you give us, the better the result.
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Absolutely. We work within your existing brand framework as standard - and if you don’t have one yet, we can advise on what works best for property marketing.
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Yes. Planning CGI and marketing CGI require different approaches - accuracy and compliance are paramount for planning, while marketing images lean into lifestyle and aspiration. We produce both, and we know the difference.
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Yes. This is common, particularly during the early stages of development. We retain all source files so updates are straightforward - we’ll confirm what’s involved when changes arise.
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AI image generation has made a lot of noise in the sector. We use AI tools selectively where they genuinely add value. But AI doesn’t read architectural drawings. It doesn’t know that a particular window detail is wrong for NHBC compliance. And it doesn’t have a conversation with you about what the image needs to achieve commercially. Our artists do. That’s not an excuse or pitch - just the reality of what quality property CGI requires.
Specialist by choice. Personal by design.
Tell us about your next development - we’ll come back to you within one working day.
Whether you have a brief ready or you’re at the early stages of a scheme, we’re happy to talk through what you need. No commitment, no hard sell - just an honest conversation about whether we’re the right fit.