360° Virtual Tours
Let buyers walk through a home that hasn’t been built yet.
360° Virtual Tours | Off-Plan Property Marketing | Interior CGI | Show Home Alternative | Web & Sales Suite
The show home has done its job well for decades. But it's expensive, it only represents one housetype, and it doesn't exist until long after you need to be selling. A 360° virtual tour gives buyers the experience of walking through a home - every room, every finish, every view - from the moment your marketing suite opens. Or from their sofa.
We build our virtual tours from the same high-quality CGI we produce for all our marketing assets. That means every room is rendered with full interior design intent, accurate specification, and the kind of visual quality that makes someone want to share it. Because buyers who share it are buyers who've already made a decision.
What’s Included
Full 360° room exploration. Every room in the housetype, rendered with complete interior schemes and specification accuracy. Buyers can look up, down, and all around - no blind spots, no hidden corners.
Bespoke interior design. Where clients don't have an established scheme, our in-house design team develops one - mood boards, finish selections, furniture choices - before we begin rendering.
Room-changer functionality. Once the space is modelled, we can redress it to show different specification options - standard vs. premium kitchen, different flooring choices, seasonal colourway variations - without starting again from scratch.
Website embedding. Tours are delivered as web links, ready to embed directly into your property listings, development microsites, or portals.
Sales suite integration. Tours integrate seamlessly into NEST and CROWSEYE, our interactive touchscreen platforms, for a complete sales suite experience.
Virtual tours integrate directly with CROWSEYE and NEST for a complete interactive sales suite. See our Interactive Experiences →
The Cost Argument
A physical show home costs tens of thousands to fit out, needs maintenance throughout the sales campaign, and represents a single housetype. A virtual tour of that same housetype costs a fraction of that, is available from day one, can be updated to reflect specification changes, and reaches buyers who never set foot on site.
For developments with multiple housetypes or apartment ranges, the comparison becomes even more compelling. One well-produced virtual tour per housetype delivers more consistent selling power than a show home that, by its very nature, can only be one thing.
Frequently Asked Questions
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The evidence from our clients is clear: developments with virtual tours sell off-plan earlier and generate more qualified enquiries. A buyer who’s completed a virtual tour has already imagined living there. That’s not a lead - that’s nearly a customer.
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Yes. Our tours are optimised for mobile, tablet, and desktop. They don't require an app to download, which removes the friction that kills engagement.
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Because we retain all source files, we can update rooms to reflect specification changes. We'll confirm what's involved for specific changes - most updates are straightforward.
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Yes, and this is where they really deliver value. We'd typically recommend producing tours for the highest-selling housetypes in your range first, then extending to others based on sales momentum.
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Fixed-anchor systems constrain the buyer's experience to a set path with predetermined viewpoints. Our tours are free-form - buyers navigate naturally, which creates a stronger sense of actually being in the space. For premium and executive housebuilders especially, that difference in experience quality is significant.
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Typically two to four weeks from brief and approved drawings, depending on the number of rooms and whether we're designing the interior scheme from scratch. We'll confirm a specific timeline at briefing.
Specialist by choice. Personal by design.
Want to see a live example? We’ll send you a tour link today.
The best way to understand what a virtual tour does is to experience one. Drop us a message and we’ll send you examples relevant to your development type - no commitment, just take a look.